In today's digital age, a dealership's website is often the first impression a potential customer has. These websites must not only be visually appealing but must also perform well. Recent studies have shown that many car dealership websites are falling short of Google's Core Web Vitals (CWV) standards.
CWV measures factors like loading speed, responsiveness, and visual stability. These metrics significantly affect user experience and can impact a website's search engine ranking. Studies have consistently found that a large percentage of dealership websites are failing to meet CWV standards.
Several factors contribute to these subpar performances:
Bloated Website Code: Overly complex code can slow down loading times.
Under-resourced Hosting: Insufficient hosting resources can lead to slow performance.
Oversized Media: Large images and videos can significantly impact load times.
Third-Party Plugins: Excessive plugins can add unnecessary code and slow down a website.
Beyond these general issues, dealership websites have specific challenges:
High-Resolution Images: Car images often require large file sizes, which can affect performance.It's important to note that not only dealership websites are struggling with CWV standards. According to Google, half of all websites face similar issues. However, dealerships have additional factors to consider.
At iFrog Marketing Solutions, we understand the unique challenges faced by car dealerships and have the expertise to help them overcome these hurdles. Our team of digital marketing professionals can:
Conduct a Comprehensive Website Audit: We'll analyze your website's code, hosting, and content to identify areas that need improvement.
Optimize Website Performance: We'll implement techniques like image compression, code optimization, and caching to improve loading times and responsiveness.
Choose the Right Hosting Provider: We'll recommend a hosting solution that can handle the demands of your dealership's website.
Manage Third-Party Plugins: We'll review your website's plugins and remove any unnecessary ones.
Optimize High-Resolution Images: We'll use techniques like lazy loading and responsive images to ensure that images load quickly and efficiently.
By partnering with iFrog Marketing Solutions, you can ensure that your dealership's website meets Google's Core Web Vitals standards, providing a better user experience and improving your search engine rankings.