Update: Oct. 26, 2023The United Auto Workers (UAW) labor union and Ford Motor Company reached a tentative labor deal late Wednesday. The terms have not yet been approved by UAW leadership, but call..

Businesses are constantly striving to improve their online presence and drive measurable results. To achieve success, it's essential to understand the concepts of macro conversions and micro..

Search Engine Optimization (SEO) is a crucial aspect of digital marketing that can significantly impact a company's online visibility and organic traffic. However, many companies, especially those..

Embarking on your college career is a thrilling time in your life. At the same time, it can be overwhelming trying to declare a major and figure out which area of study best aligns with your career..

In today's rapidly changing global landscape, diversity has become an essential aspect of every industry, including marketing. Embracing diversity in marketing strategies and campaigns has proven to..

We were Born in a Dealership®, so we understand the value of both style and substance when it comes to automobiles. Every so often, automakers refresh the look and feel of their product. It could be..

There are many questions to consider when building a marketing plan. At iFrog, we consider the components of a marketing plan to be a key piece of collateral in business growth.