At iFrog, we know that engaging potential car buyers and turning website traffic into leads is a critical challenge for dealerships. With the average dealer budget reaching $120,828 annually, it’s vital to maximize the return on this investment. That’s why we’re excited to introduce our latest solution: iQ:ReDirect. Born in a dealership, it’s in our DNA to understand your needs and deliver results.

Why iQ:ReDirect?

iQ:ReDirect is designed to engage your existing website traffic and deanonymize the 98% of auto shoppers who don’t submit a lead. Imagine being able to identify who is visiting your site, what they want, and when they’re ready to buy, all while increasing your website engagement by 30% and your website leads by 20%.

Real-Life Success: Meet Matt & Amy

Let’s take a look at a real-life scenario with Matt and Amy, a young couple from Berlin, MD, who were in the market for a 2024 Ford Explorer. After seeing a Ford commercial during the national professional basketball finals, they searched for deals online and landed on one of our partners, Pittsville Ford’s website through a Google Performance Max Ad. This is where iQ:ReDirect stepped in.

Our technology built a customer data profile on Matt and Amy, identifying crucial details like their mailing address, email, phone number, and their interest in the 2024 Ford Explorer. By presenting them with personalized offers at the right time, we engaged both Matt and Amy effectively, all without them submitting a traditional website lead form.

Personalized Offers That Convert

Personalized offers can be created at various levels, from new and used cars to finance, trade-in, and service, and even down to specific trim levels. For instance, Amy claimed an offer on a new vehicle. Following her engagement, our system automatically sent her a text, further interacting with her and increasing the likelihood of a conversion.

But what if Amy or Matt didn’t claim an offer? iQ:ReDirect utilizes data points like location, IP address, mobile ID, and browser type to find and append email addresses to website visitors approximately 40-60% of the time, ensuring no lead is left behind. We then automatically send emails to the potential buyer. 

The Results Speak for Themselves

Pittsville Ford saw impressive results with iQ:ReDirect. Of the 7,314 unique visitors, we engaged 2,767, achieving an engagement rate of 37.8%. We sent out 6,811 emails, resulting in a 9.9% click rate. This led to 15 leads via offer claims and an additional 9 website leads, bringing the cost per lead (CPL) to just $84.

Try iQ:ReDirect for Free

We’re confident in the power of iQ:ReDirect, and we want you to experience it firsthand with a 3-week free trial. Here’s what you need to get started:

• Place the iQ script on your site.
• Provide a CRM address where we can send leads.
• Details on your offer for the floating lead form (e.g. $500 off your vehicle purchase, $500 over KBB on your trade, etc.).
• A commitment to provide a dealer sold report after the trial period, including the buyer's name, address, phone number, email, and vehicle purchased (year, make, model).

Be All In

Stop settling for less and be direct. With iQ:ReDirect, you can transform your website traffic into engaged leads and boost your dealership’s ROI without additional ad spend. It’s time to leverage the full potential of your digital presence and see the results you deserve.

Sign up for your free trial today and discover how iQ:ReDirect can revolutionize your dealership’s marketing strategy.