In today's digital age, a dealership's website is often the first impression a potential customer has. These websites must not only be visually appealing but must also perform well. Recent studies..
As dealerships strive to elevate their market position, achieving a coveted spot in the top 50 among 2,800 Ford dealerships nationwide becomes a coveted goal. To accomplish this ambitious feat, a..
As we gear up for Q4, the final stretch of the year, it's crucial to stay ahead of industry trends and ensure your dealership is equipped for success. By focusing on these key points, you can..
Electric vehicles (EVs) have been gaining significant traction in recent years, as more and more consumers are becoming aware of their environmental benefits..
Once dominated by men, the automotive industry is transforming, with women making significant contributions at all levels. From pioneering inventors to leading executives, these women are breaking..
As we celebrate Black History Month, it is an opportune time to delve into the rich tapestry of contributions made by African Americans in various fields. The automotive industry, in particular, has..
As we prepare to turn the page to a new year, the automotive landscape shifts gears. Q1 presents unique opportunities for dealers, particularly in the realm of used vehicles. With an influx of trades..
Update: Oct. 26, 2023The United Auto Workers (UAW) labor union and Ford Motor Company reached a tentative labor deal late Wednesday. The terms have not yet been approved by UAW leadership, but call..
Businesses are constantly striving to improve their online presence and drive measurable results. To achieve success, it's essential to understand the concepts of macro conversions and micro..
We were Born in a Dealership®, so we understand the value of both style and substance when it comes to automobiles. Every so often, automakers refresh the look and feel of their product. It could be..
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