As dealerships strive to elevate their market position, achieving a coveted spot in the top 50 among 2,800 Ford dealerships nationwide becomes a coveted goal. To accomplish this ambitious feat, a strategic approach is essential. This blog will delve into the critical components iFrog implemented for our partner to help them achieve their goal.
Branding and Consistency
Maintaining a strong brand identity is crucial in building customer recognition and loyalty. The dealership's Race To The Top 50 Sales Drive logo, while similar to the previous year, underwent minor updates to ensure a fresh and modern look. Consistency in branding across all marketing materials reinforces the dealership's identity and creates a cohesive customer experience.
Strategic Marketing Investments
To reach a wider audience and drive sales, the dealership increased its marketing budget in several areas:
Digital Marketing: Enhanced spending with iFrog on digital channels like Demand Gen, OTT, Pandora, and Spotify, along with an increase in commercial advertising.
Traditional Media: Expanded investment in traditional TV advertising, including NFL and College Football packages.
Promotional Materials: Increased spending on promotional assets, swag, and giveaways to engage staff and customers.
Community Engagement
Building strong relationships with the local community is essential for fostering customer loyalty and attracting new business. The dealership planned radio remotes on local radio channels in October to interact with potential customers and showcase its offerings. Additionally, associates were encouraged to engage actively on social media, sharing positive customer experiences and using relevant hashtags to increase visibility.
Sales Associate Empowerment
Equipping sales associates with the necessary tools and resources is vital for driving sales and achieving the Top 50 goal. The dealership provided sales associates with branded assets such as desktop wallpapers, QR codes, profile picture overlays, and creative content for social media. These materials helped associates present a professional and consistent brand image.
Merchandise and Apparel
Creating a sense of excitement and team spirit is essential for motivating sales associates and customers. The dealership introduced branded merchandise like license plates, shirts, and stickers to reinforce the "Race To The Top 50" campaign and create a sense of unity.
Strategic Planning and Execution
A well-structured plan is essential for achieving the Top 50 goal. The dealership outlined a detailed calendar outlining key events and initiatives throughout the year. This included the Leaping for a Cure campaign, the Black Friday Sales Event, and the final push during the "Mission Possible" phase in December.
If your dealership is looking to become a top 50 dealer in the nation, contact us today to discuss a tailored strategy for your dealership.
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