In today's rapidly changing global landscape, diversity has become an essential aspect of every industry, including marketing. Embracing diversity in marketing strategies and campaigns has proven to..

User-generated content (UGC) refers to unique and brand-specific content that individuals publish on social media platforms. The scope of UGC is boundless, encompassing everything from showcasing..

When you think about brands and their social media presence, what brands come to mind? I think about Wendy's utilizing their Twitter account with sassy tweets and customer interaction, GoPro..

The automotive industry took a significant hit in 2020 when the COVID-19 pandemic halted global and state-wide production and shipping methods. Finding a new car, let alone the car, truck, or SUV..

As the world changes and moves on to new social media trends and online platforms, successful businesses adapt to effectively market to potential customers and grow brand awareness as their targeted..

Have you been keeping up with the latest trends? No, we’re not talking about fashion or the latest fad diet, we’re talking about marketing! Just as the clothes we wear are ever-changing due to..

Social media platforms are continuously growing in importance for brands and their overall marketing strategy. There are many aspects of social media marketing (SMM) that should be focused on when it..

It was March 11, 2020. Details were still somewhat sketchy, but there were murmurs of change bubbling under the surface as our nation barrelled toward springtime rejuvenation.Hand sanitizers and..