Update: Oct. 26, 2023The United Auto Workers (UAW) labor union and Ford Motor Company reached a tentative labor deal late Wednesday. The terms have not yet been approved by UAW leadership, but call..

Maintaining a successful blog is a key strategy for many businesses. According to a recent study by a blogging giant, 55% of marketers state blogging is their priority for inbound marketing...

Like the way of life, logos come in all shapes and forms. When designing, it is important to be strategic and purposeful when creating a logo for a partner. It is not just a logo, it is a..

In the automotive industry, effective communication is essential for engaging with the target audience and building a strong brand presence. When it comes to automotive marketing, communicating your..

In today's fast-paced automotive industry, data-driven marketing has emerged as a game-changer for businesses looking to stay ahead of the curve. By harnessing the power of data, businesses in the..

Businesses are constantly striving to improve their online presence and drive measurable results. To achieve success, it's essential to understand the concepts of macro conversions and micro..

Search Engine Optimization (SEO) is a crucial aspect of digital marketing that can significantly impact a company's online visibility and organic traffic. However, many companies, especially those..

Embarking on your college career is a thrilling time in your life. At the same time, it can be overwhelming trying to declare a major and figure out which area of study best aligns with your career..

In today's rapidly changing global landscape, diversity has become an essential aspect of every industry, including marketing. Embracing diversity in marketing strategies and campaigns has proven to..

User-generated content (UGC) refers to unique and brand-specific content that individuals publish on social media platforms. The scope of UGC is boundless, encompassing everything from showcasing..

A good content marketer should always intend to create high-performing content. If you want your blog post to perform well, the best way to achieve this is with a great headline. It should be..

The biggest question most companies have is how to make their creations stand out in an industry-saturated market. We have a fantastic idea, just to research that it was already thought of three..

We were Born in a Dealership®, so we understand the value of both style and substance when it comes to automobiles. Every so often, automakers refresh the look and feel of their product. It could be..

When you think about brands and their social media presence, what brands come to mind? I think about Wendy's utilizing their Twitter account with sassy tweets and customer interaction, GoPro..