The summer of 2024 presents a unique opportunity for dealerships to capitalize on major events and boost their advertising budgets for increased success.

The automotive industry is in a constant state of flux, and the way we advertise cars is no exception. From the rise of electric vehicles to the decline of third-party cookies, marketers need to stay..

In the fast-paced world of car shopping, keeping potential customers engaged is crucial. You've invested in getting them to your website, social media pages, or online ads – but what happens when..

Once dominated by men, the automotive industry is transforming, with women making significant contributions at all levels. From pioneering inventors to leading executives, these women are breaking..

In today's digital landscape, having a solid online presence is no longer an option for dealerships — it's an absolute necessity. At the heart of that online presence lies a powerful tool: Search..

The automotive industry is a battlefield, and every dealership fights for the same prize: the customer's attention and dollar. In this saturated market, where seemingly everyone sells the same cars,..

As we celebrate Black History Month, it is an opportune time to delve into the rich tapestry of contributions made by African Americans in various fields. The automotive industry, in particular, has..

In the ever-evolving landscape of digital marketing, maintaining a competitive edge is essential for automotive dealerships aiming to enhance performance and broaden their outreach. A powerful tool..

In the dynamic world of automotive dealerships, maintaining brand consistency is paramount. However, in the pursuit of effective marketing and advertising, dealerships often find themselves..

As we prepare to turn the page to a new year, the automotive landscape shifts gears. Q1 presents unique opportunities for dealers, particularly in the realm of used vehicles. With an influx of trades..

Update: Oct. 26, 2023The United Auto Workers (UAW) labor union and Ford Motor Company reached a tentative labor deal late Wednesday. The terms have not yet been approved by UAW leadership, but call..

Maintaining a successful blog is a key strategy for many businesses. According to a recent study by a blogging giant, 55% of marketers state blogging is their priority for inbound marketing...

Like the way of life, logos come in all shapes and forms. When designing, it is important to be strategic and purposeful when creating a logo for a partner. It is not just a logo, it is a..