One of the easiest ways to increase your performance as a marketer is to take advantage of every available resource. Google has a suite of advertising tools built to help businesses grow and thrive. We all have access to these resources, but knowing how to use them properly is key for effective marketing. Let’s dive into Google Performance Max campaigns. These two work hand-in-hand to help maximize your reach and drive traffic to your site or product. To help our automotive partners make the most of their in-store and e-commerce strategy, the team at iFrog has mastered the use of Google Performance Max to reach the highest volume of potential customers.
What Is Google Performance Max?
This technology was developed with today’s shoppers in mind. It helps maximize ad reach by placing your product across Google’s ad inventory in various formats, including YouTube, Display Ads, Google Search, Discover on the Google app, Gmail, Maps, and as a Google Business Profile. Google Performance Max not only allows your business to reach more customers and drive more conversions, but it also provides insights to help improve the performance of the campaigns. Understanding these insights and audience signals allows our team to continue to help partners discover new audiences that match their business goals.
Optimizing For Automotive
So, how is Google Performance Max relevant to the automotive industry?
Showcasing Visual Appeal
In the automotive industry, visuals are everything. Google Performance Max allows you to showcase your vehicles in the most appealing ways possible, either using images or video. iFrog's creative is catered to the needs of the brand, whether it be a single location, multiple dealerships within a network, or the OEM itself.
Local Targeting
You can target potential customers based on their locations and show them the most relevant ads, making promoting local dealerships, service centers, or events easier.
Dynamic Ads
You can showcase your real-time inventory and pricing, ensuring potential buyers see the latest, most up-to-date offerings. This dynamic approach aligns perfectly with the fast-paced, ever-changing automotive market.
Conversion Tracking
Performance max allows you to measure the impact of your advertising efforts accurately. This is crucial for the automotive industry, where tracking leads and sales conversions is essential for evaluating campaign success.
So, How Do We Do It?
We know audiences. Anyone can set up a Google Performance Max campaign. But at iFrog, we cultivate relationships that connect people and brands. This mindset helps us understand individual audiences as we look for new ways for our partners' brands to connect with them. With our partners' specific goals, and their audience’s wants and needs in mind, our team can tailor the right creative assets, copy, and overall strategy for each campaign. By creating assets and copy that are visually appealing, and generating proper audience signals built around search terms we can ensure that we are always targeting the right group of users and allowing Google's algorithm to help all parties — both advertisers and shoppers — achieve the optimal results.
Interested in diving into the new era of online marketing through Google Performance Max? Contact us or email our team for a consultation at sales@ifrog.com.