---
title: What's Hoppening | De'Montray Slacum
description: As the Chief Operating Officer at iFrog, De’Montray is truly the ultimate utility player. One day he could be assisting the SEO and Search team with process and optimization, the next day he might be pitching services to a new dealership and delivering a full-funnel marketing plan. At the end of the day, De’Montray’s job is about driving both internal and external results. He started with iFrog as Employee No. 4 in 2015 three years after earning his Bachelor of Science in Marketing from West Virginia University. He hit the ground running due to his background in automotive with Preston Automotive Group and Jim Koons Automotive Group. Born in a Dealership®, indeed! For De’Montray, marketing is not just about promoting products or services; it's about understanding the needs, desires, and pain points of customers and crafting strategies that genuinely resonate with them. Partner services, on the other hand, provide the opportunity to be the direct link between the company and its customers. It's about building and nurturing relationships, understanding clients' goals, and guiding them toward success Strategic, collaborative, and adaptable, De’Montray’s daily passion is iFrog, and being here from the start just makes it a little different each day. Outside of work, he is a lover of fine dining and new experiences. You can often catch him sitting outside of a local restaurant enjoying a bottle of wine or champagne and a hearty and charismatic laugh with good friends.
---
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## De'Montray Slacum
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As the Chief Operating Officer at iFrog, De’Montray is truly the ultimate utility player. One day he could be assisting the SEO and Search team with process and optimization, the next day he might be pitching services to a new dealership and delivering a full-funnel marketing plan. At the end of the day, De’Montray’s job is about driving both internal and external results. He started with iFrog as Employee No. 4 in 2015 three years after earning his Bachelor of Science in Marketing from West Virginia University. He hit the ground running due to his background in automotive with Preston Automotive Group and Jim Koons Automotive Group. Born in a Dealership®, indeed! For De’Montray, marketing is not just about promoting products or services; it's about understanding the needs, desires, and pain points of customers and crafting strategies that genuinely resonate with them. Partner services, on the other hand, provide the opportunity to be the direct link between the company and its customers. It's about building and nurturing relationships, understanding clients' goals, and guiding them toward success Strategic, collaborative, and adaptable, De’Montray’s daily passion is iFrog, and being here from the start just makes it a little different each day. Outside of work, he is a lover of fine dining and new experiences. You can often catch him sitting outside of a local restaurant enjoying a bottle of wine or champagne and a hearty and charismatic laugh with good friends.
Find me on:
- [Read More 07 Jan  Paid Search Paid Search in Automotive: What Actually Changed in 2025 and Why 2026 Will Feel Different If 2025 felt like a turning point for automotive paid search, that’s because it was. De'Montray Slacum](https://blog.ifrog.com/search-in-automotive-what-actually-changed-in-2025-and-why-2026-will-be-different)
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[Read More 12 Mar ](https://blog.ifrog.com/how-a-car-dealer-marketing-agency-can-drive-your-sales)
[Born in a Dealership How a Car Dealer Marketing Agency Can Drive Your Sales [Car dealer marketing agencies](https://www.ifrog.com/pages/automotive-marketing-the-ultimate-guide-for-dealership-success) create tailored campaigns that increase dealership visibility and drive conversions. They offer services like:](https://blog.ifrog.com/how-a-car-dealer-marketing-agency-can-drive-your-sales)
De'Montray Slacum
- [Read More 12 Mar  Born in a Dealership What Does an Automotive Ad Agency Do? When it comes to promoting your dealership, partnering with an automotive ad agency is key to ensuring your brand reaches the right audience with maximum impact. Whether you’re a small independent.. De'Montray Slacum](https://blog.ifrog.com/what-does-an-automotive-ad-agency-do)
- [Read More 12 Mar  Born in a Dealership The Power of Automotive Digital Marketing In today's digital-first world, automotive dealerships face an increasingly competitive landscape. To stand out, it's not just about having great cars on the lot; it's about meeting car buyers.. De'Montray Slacum](https://blog.ifrog.com/the-power-of-automotive-digital-marketing)
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[Read More 12 Mar ](https://blog.ifrog.com/boosting-sales-with-auto-marketing-strategies)
[Born in a Dealership Boosting Sales with Auto Marketing Strategies [Automotive marketing](https://www.ifrog.com/pages/automotive-marketing-the-ultimate-guide-for-dealership-success) is more than just placing ads. It's about building lasting relationships with potential buyers and offering them a personalized experience. With the ever-evolving landscape of..](https://blog.ifrog.com/boosting-sales-with-auto-marketing-strategies)
De'Montray Slacum
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[Read More 12 Mar ](https://blog.ifrog.com/car-dealership-marketing-best-practices)
[Born in a Dealership Car Dealership Marketing Best Practices [Car dealership marketing](https://www.ifrog.com/pages/automotive-marketing-the-ultimate-guide-for-dealership-success) is an art that blends creativity with strategy. Whether you’re a seasoned dealership or a new player in the market, optimizing your marketing efforts can make all the..](https://blog.ifrog.com/car-dealership-marketing-best-practices)
De'Montray Slacum
- [Read More 12 Mar  Born in a Dealership Why Your Dealership Needs an Automotive Marketing Company In the ever-evolving automotive industry, staying competitive requires more than a stellar inventory and outstanding customer service. With car buyers spending the majority of their research time.. De'Montray Slacum](https://blog.ifrog.com/why-your-dealership-needs-an-automotive-marketing-company)
- [Read More 14 Oct  Born in a Dealership Top 5 Things Your Dealership NEEDS to Know Heading Into Q4 As we gear up for Q4, the final stretch of the year, it's crucial to stay ahead of industry trends and ensure your dealership is equipped for success. By focusing on these key points, you can.. De'Montray Slacum](https://blog.ifrog.com/top-5-things-your-dealership-needs-to-know-heading-into-q4)
- ## [Read More 25 Sep  Display Advertising Why Dealerships Might Not See Their Own Search Ads: A Strategic Approach to Ad Spend Why Dealerships Might Not See Their Own Search Ads: A Strategic Approach to Ad Spend If you’ve ever searched for your dealership’s ads while at your location and noticed they don’t appear, you might.. De'Montray Slacum](https://blog.ifrog.com/why-dealerships-might-not-see-their-own-search-ads-a-strategic-approach-to-ad-spend)
- [Read More 04 Jun  Summer 2024: Boost Your Dealership's Ad Budget for Success from July 4th Through the Olympics, The Election and Beyond The summer of 2024 presents a unique opportunity for dealerships to capitalize on major events and boost their advertising budgets for increased success. De'Montray Slacum](https://blog.ifrog.com/summer-2024-boost-your-dealerships-ad-budget-for-success-from-july-4th-through-the-olympics-the-election-and-beyond)
- [Read More 25 Aug  Born in a Dealership Digital Transformation in Automotive Marketing: Strategies for Success By now, I don't need to convince you how crucial digital success is in today's automotive scene. At its core, digital transformation encompasses a comprehensive shift towards integrating.. De'Montray Slacum](https://blog.ifrog.com/digital-transformation-in-automotive-marketing-strategies-for-success)
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