As the Chief Operating Officer at iFrog, De’Montray is truly the ultimate utility player. One day he could be assisting the SEO and Search team with process and optimization, the next day he might be pitching services to a new dealership and delivering a full-funnel marketing plan. At the end of the day, De’Montray’s job is about driving both internal and external results. He started with iFrog as Employee No. 4 in 2015 three years after earning his Bachelor of Science in Marketing from West Virginia University. He hit the ground running due to his background in automotive with Preston Automotive Group and Jim Koons Automotive Group. Born in a Dealership®, indeed! For De’Montray, marketing is not just about promoting products or services; it's about understanding the needs, desires, and pain points of customers and crafting strategies that genuinely resonate with them. Partner services, on the other hand, provide the opportunity to be the direct link between the company and its customers. It's about building and nurturing relationships, understanding clients' goals, and guiding them toward success Strategic, collaborative, and adaptable, De’Montray’s daily passion is iFrog, and being here from the start just makes it a little different each day. Outside of work, he is a lover of fine dining and new experiences. You can often catch him sitting outside of a local restaurant enjoying a bottle of wine or champagne and a hearty and charismatic laugh with good friends.