Lance, who began his journey with iFrog in April 2022 as a Copywriter and later transitioned to a Search Specialist, has recently taken on the role of Social Media Strategist as of May 2024. Known for his creative prowess, Lance has been a critical link between SEO functions and the Content Department, leaving his mark across various forms of copy, including ads, marketing emails, banners, SEO content, social media, and since February 2023, SEO strategy and planning. His responsibilities as a Social Media Strategist include analyzing social media performance, assisting social media specialists with content creation, keeping the team updated on social media trends and copywriting techniques, and collaborating with accounts and performance teams to discuss campaigns and initiatives. Lance’s unique creative flair engages readers and influences customers, thanks to his attention-grabbing writing style. With a Bachelor’s in Communication focusing on Writing and a specialization in Journalism from Mount St. Mary’s University, Lance is an adept writer passionate about bringing words to life. His strong background in content has made him a powerful voice in the world of SEO, bridging the gap between engaging content and effective SEO strategy, and now, he is applying his expertise to enhance the social media presence of our clients. Always busy and proactive, Lance enjoys staying active, spending time outdoors fishing, painting, writing music, and watching football. Though he had never lived on the Eastern Shore before joining iFrog, Lance is glad he took the leap, as it has been a fantastic catalyst for his career.