--- title: What's Hoppening | Lew Echlin description: "Whether leading impactful Marketing organizations, launches, and promotions over two decades for Ford Motor Company across three continents, leading Partner Development for Motormindz, a high-growth automotive consulting practice, or countering the prevailing headwinds faced by EV startup Lucid Motors' to record sales, one truism has been the constant: The CONTEXT and COLLABORATION provided directly from the retailers, the \"face\" of the brand, is the key to a successful initiative. Lew's happy places are on the kayak fishing, on the stage performing, out to brunch with his wife Jilly, or ANY time spent 'blending' his fast-growing family of four children, two horses, and three dogs. Talk all you want, Lew is listening and taking it all in!" --- [![iFrogMSLogo_BlackTeal-1](https://blog.ifrog.com/hs-fs/hubfs/iFrogMSLogo_BlackTeal-1.png?width=2088&name=iFrogMSLogo_BlackTeal-1.png "iFrogMSLogo_BlackTeal-1")](https://www.ifrog.com/) - [Blog Homepage](https://blog.ifrog.com) - [Our Website](https://www.ifrog.com) Filter by Category [show all](https://blog.ifrog.com/) [How To](https://blog.ifrog.com/tag/how-to) Filter by Category - [Show All](https://blog.ifrog.com/) - [Born in a Dealership](https://blog.ifrog.com/topic/born-in-a-dealership) ### Posts by Topic - [Born in a Dealership (23)](https://blog.ifrog.com/tag/born-in-a-dealership) - [Creative (18)](https://blog.ifrog.com/tag/creative) - [Display Advertising (5)](https://blog.ifrog.com/tag/display-advertising) - [iQ:Redirect (1)](https://blog.ifrog.com/tag/iqredirect) - [Local SEO (8)](https://blog.ifrog.com/tag/local-seo) - [Online Video & OTT (2)](https://blog.ifrog.com/tag/online-video-ott) - [Paid Search (4)](https://blog.ifrog.com/tag/paid-search) - [Social Media (12)](https://blog.ifrog.com/tag/social-media) ## Lew Echlin ![Lew Echlin](https://blog.ifrog.com/hubfs/unnamed-Jan-16-2025-03-47-06-1587-PM.png) Whether leading impactful Marketing organizations, launches, and promotions over two decades for Ford Motor Company across three continents, leading Partner Development for Motormindz, a high-growth automotive consulting practice, or countering the prevailing headwinds faced by EV startup Lucid Motors' to record sales, one truism has been the constant: The CONTEXT and COLLABORATION provided directly from the retailers, the "face" of the brand, is the key to a successful initiative. Lew's happy places are on the kayak fishing, on the stage performing, out to brunch with his wife Jilly, or ANY time spent 'blending' his fast-growing family of four children, two horses, and three dogs. Talk all you want, Lew is listening and taking it all in! - [Read More 28 Jan ![](https://blog.ifrog.com/hubfs/IFROG-BLOG-LPI-CARSRuleUpdate.png) Born in a Dealership Breaking News: Redundant Federal Trade Commission rules costing US Consumers over $1 billion are finally dead! Why this is a (really) good thing It’s been less than 24 hours since the US 5th Circuit Court of Appeals overturned a rushed, redundant, and vague “feel-good band-aid” set rules for Car Dealerships (known collectively as the “CARS.. Lew Echlin](https://blog.ifrog.com/federal-trade-commission-regulation-ruling-ifrog-marketing-solutions) [1](https://blog.ifrog.com/author/lew-echlin/page/1) ### Comment ## Subscribe To Blog ### Subscribe to Email Updates ### Recent Posts ### contact iFrog Marketing Solutions 101 Bay Street Suite A Easton, MD 210601 [tel:+1800123456](tel:+1800123456)Letschat@ifrog.com @ 2020 iFrog Marketing Solutions