Whether leading impactful Marketing organizations, launches, and promotions over two decades for Ford Motor Company across three continents, leading Partner Development for Motormindz, a high-growth automotive consulting practice, or countering the prevailing headwinds faced by EV startup Lucid Motors' to record sales, one truism has been the constant: The CONTEXT and COLLABORATION provided directly from the retailers, the "face" of the brand, is the key to a successful initiative. Lew's happy places are on the kayak fishing, on the stage performing, out to brunch with his wife Jilly, or ANY time spent 'blending' his fast-growing family of four children, two horses, and three dogs. Talk all you want, Lew is listening and taking it all in!