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Retargeting Ads: Driving Customers Down the Purchase Funnel

Retargeting Automotive Ads

In the fast-paced world of car shopping, keeping potential customers engaged is crucial. You've invested in getting them to your website, social media pages, or online ads – but what happens when they leave without taking action?

This is where retargeting ads come in. It's a powerful digital advertising strategy that allows you to reconnect with those who have already shown interest in your dealership.

Why Retargeting Matters for Dealerships
Imagine a customer views your virtual lot, browses a few cars, but ultimately leaves without submitting a lead. Retargeting allows you to follow up with that customer online, reminding them of the vehicles they viewed and gently nudging them further down the purchase funnel.


Higher Engagement, Higher Sales
Car buying is a big decision. Customers often need time to research, compare options, and consider their budget. Retargeting ads allow you to stay top of mind throughout this process, increasing website engagement and ultimately driving conversions like calls, test drive bookings, or service appointments.

Crafting the Perfect Message
The key to successful retargeting is delivering the right message at the right time. Generic ads might not resonate. That's why iFrog works closely with dealerships to craft targeted messaging based on user behavior.


Success Stories: The Power of Personalized Messaging
One of our recent partners implemented a full-funnel strategy with generic retargeting ads and tactics. While there was some website engagement, conversions remained low.

We then tailored the messaging to address users who had abandoned the website without completing a desired action. The new ads included messages like, "Don't miss out on your dream car!" and "New inventory arrives daily!" –  phrases that spoke directly to the user's specific situation.

The results were impressive. Automotive retargeting campaigns using personalized messaging accounted for a whopping 60% of total conversions from their online marketing efforts!

Partner with iFrog Marketing Solutions
Ready to turn website visitors into loyal customers? At, we're passionate about helping dealerships leverage retargeting ads and other digital marketing strategies to achieve their sales goals.

Contact us today for a free consultation and discover how we can help you keep your leads engaged and drive sales success!

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