When you think about brands and their social media presence, what brands come to mind? I think about Wendy's utilizing their Twitter account with sassy tweets and customer interaction, GoPro..

Multichannel marketing is a strategy that introduces your product across many mediums. It may seem obvious when you consider the name multichannel. Still, with a simplistic name, the benefits of..

With every new year comes emerging design trends. Along with these, there are a few timeless trends that we see resurface and persist as the years progress. Advancing technology and increasing public..

While content writing is considered an art, content marketing is the science behind it. It is the planning, executing, and sharing of content that uses words and images to stimulate interest in a..

As the world changes and moves on to new social media trends and online platforms, successful businesses adapt to effectively market to potential customers and grow brand awareness as their targeted..

Have you been keeping up with the latest trends? No, we’re not talking about fashion or the latest fad diet, we’re talking about marketing! Just as the clothes we wear are ever-changing due to..

One of the easiest ways to increase your performance as a marketer is to take advantage of every available resource. Google has a suite of advertising tools built to help businesses grow and thrive. ..

Social media platforms are continuously growing in importance for brands and their overall marketing strategy. There are many aspects of social media marketing (SMM) that should be focused on when it..

It was March 11, 2020. Details were still somewhat sketchy, but there were murmurs of change bubbling under the surface as our nation barrelled toward springtime rejuvenation.Hand sanitizers and..

The suspense. The finality. The thrill of victory. The agony of defeat. The roar of the crowd. The emotions of the performers. The unmistakable “SWISH!” when the ball tickles nothing but the twine...

Working remotely from home is great, right? Waking up later, not having to drive into the office, attending meetings in your pajamas, and sitting on the couch watching TV while typing away at your..

It’s no secret that 2020 was a complicated, tough, and weird year. Before we say goodbye to 2020 and get ready to embrace 2021, we thought it would be a good..

As I sit back and reflect upon 2020, thoughts flood my mind. For me, 2020 was the best year of my life!  My husband and I had our precious little boy. Don’t get me wrong, bringing him earth-side..

Oh, the holidays — my favorite time of the year! A special Thanksgiving Day with friends and family, holiday movie marathons on the Hallmark Channel, shopping for holiday gift treats, then..